Moreover, TikTok store items may be bought using product anchors placed in short videos, live streams, and the TikTok product showcase tab of a merchant's TikTok website, allowing customers to be amused while shopping. Through this brand new e-commerce platform, TikTok Shop hopes to expand business prospects not just for companies but also for small businesses. All of these, while offering customers a novel purchasing experience and chances for local content producers. Even the hard-to-find must-haves are available locally, along with economical and distinctive products.

Compared to his greatest live session before the campaign, TikTok live creator Harold Balilo's GMV increased by almost 500% in a single live session. "I first used TikTok Shop in April. This is my first time engaging in live sales. As a student and small artist seeking a part-time job as a livestreaming maker, I am incredibly pleased and thrilled," Harold said. TikTok Shop in the Philippines aims to provide local companies with a new method of client engagement. It also intends to make purchasing easier for Filipinos without forcing them to leave their preferred mobile entertainment platform. On the platform, merchants will incur no commission costs for selected items, while payment service partners would pay no more than one percent in fees.

One of the most notable distinctions between TikTok and other social media platforms is that you do not need a large number of followers for the algorithm to display your content to the TikTok community. The creators of TikTok claim that you don't need tens of thousands of followers for your content to become famous on the platform. It claims to show your content to accounts whose interests are similar to yours. This is fantastic news for vendors since they can now be certain that their items will "reach" customers or accounts with comparable interests.